Solution | Qualia - Information that finds you

Information that finds you

Qualia is a global social intelligence tool that analyzes on-line conversations about your brand, products, competition and industry. Interact with Qualia in Slack, Messenger, Trello, e-mail and its web application.
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Features

Qualia proposes a new type of search. One that starts with the user keywords, retrieves relevant data, breaks down the business questions into signals that are computed from the data and makes sense of the signals in order to answer your initial questions. Qualia is a digital assistant that delivers to the user the most actionable data that is needed immediately and everywhere.

Works

Is there a specific business question you need to answer from your data? Looking for direction and perspective in your market? Facing a business choice or dilemma? Got an idea? We'd love to help. It all starts with a contact.
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Services

Qualia provides, apart from its platform, a full suite of services across different aspects of business intelligence. We are a full service data science company. All our services are made by humans for humans, with the help of the machine.

Slack Integration

Qualia is an agent that analyzes millions of information sources around the world such as news, blogs and social media, and notifies you when it identifies an event of special importance that concerns your topics of interest. Connect Qualia to Slack and power your team collaboration and communication with smart alerts and instant insights.
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SOLUTIONS

Engage the right blogger

QUESTION
One of the world's largest personal care brands want to approach the right fashion and beauty bloggers in order to execute their content marketing strategy.
ANSWER
The blog content analysis helps you select the blogs that fit nicely with your brand. The content of a blog is analyzed according to the language that it uses and to the community that it engages. The content analytics are complementary to the web analytics. A set of blogs was discovered through link sharing and backlinks and the blogs were crawled in order to create a recent corpus of posts and comments to analyze: The bloggers’ social media profiles that were linked to their blogs, were extracted; Additional content was also crawled and analyzed from the Facebook pages and the Twitter accounts of the bloggers; A wide range of metrics and visualizations were produced in order to extract and study the bloggers’ profiles; Text Complexity and Blogger Personality metrics were computed for each blogger.
RESULT
Following the analysis, the brand selected a few bloggers that will build the content and bolster the brand message to their audience. They were characterized by a large readership and fitted nicely with the values of the brand and its target audience.