Solution | Qualia - Information that finds you

Information that finds you

Qualia is a global social intelligence tool that analyzes on-line conversations about your brand, products, competition and industry. Interact with Qualia in Slack, Messenger, Trello, e-mail and its web application.
START FREE TRIAL

Features

Qualia proposes a new type of search. One that starts with the user keywords, retrieves relevant data, breaks down the business questions into signals that are computed from the data and makes sense of the signals in order to answer your initial questions. Qualia is a digital assistant that delivers to the user the most actionable data that is needed immediately and everywhere.

Works

Is there a specific business question you need to answer from your data? Looking for direction and perspective in your market? Facing a business choice or dilemma? Got an idea? We'd love to help. It all starts with a contact.
CONTACT

Services

Qualia provides, apart from its platform, a full suite of services across different aspects of business intelligence. We are a full service data science company. All our services are made by humans for humans, with the help of the machine.

Slack Integration

Qualia is an agent that analyzes millions of information sources around the world such as news, blogs and social media, and notifies you when it identifies an event of special importance that concerns your topics of interest. Connect Qualia to Slack and power your team collaboration and communication with smart alerts and instant insights.
LAUNCH INTEGRATION

SOLUTIONS

The data-based TV commercial

QUESTION
Hellmann's wanted to create a TV commercial that was based on nutrition data collection and analysis. The company also wanted to identify user intents about food and nutrition on Twitter.
ANSWER
This was a multi-faceted project and in order to solve it we applied a series of natural language processing algorithms, such as: Term extraction and clustering into topics that play an important role in the discussion around food; Search for specific types of food; Temporal analysis for the detection of time-of-day and seasonality of food discussions; Intention analysis that applies sentiment analysis and intention verbs in order to find patterns in the data that indicate intention.
RESULT
Main topics: price, health, diet. These are the messages of the commercial. Time-of-day: 3 peaks at 1.00 am, 1.00 pm, 8.00 pm. Pay attention on Twitter for user intention. Seasonality: discussion about fish escalates after the 25th of March. Show fish on the commercial and schedule it according to its seasonality. Intention: food that I like and I suggest, food judgement, what I cook and things that I do while cooking (chatting, talking over the phone, watching TV), instructions on how to prepare something.